Your health tech website should build trust and enquiries— not just inform.
In health tech, the website's first job is trust. Clinicians, scientists, partners, and procurement each judge your credibility — and each needs different information. We design and build B2B health tech and healthcare technology websites that build trust, communicate complex clinical or scientific products clearly to every audience, and turn the right visitors into qualified enquiries — on the platform that fits your business.
#1 UK on DesignRush
Top 10 on Clutch
Based in London, UK
B2B-only since 2020
B2B companies who chose to partner with Rudo
What this means
A health tech website design agency is not the same as a general web agency
In health tech, trust is the website's first job — and it usually has to speak clearly to more than one audience at once. Clinicians, scientists, partners, and procurement each arrive with different questions, and a single generic homepage serves none of them well.
It must present complex clinical, scientific, or technical products accessibly without losing credibility, support considered buying decisions with proof and clarity, and guide each audience to the information and the next step that's right for them. Communicating a sophisticated health technology product simply, to multiple audiences, requires specialist thinking.
Rudo has worked exclusively with B2B companies since 2020, including health tech, contract research, and life-sciences firms. We understand multi-audience health tech journeys and what a website needs to do to move a clinician, scientist, or buyer from first visit to qualified enquiry.
75%
Of users judge a company's credibility by its website design — decisive in trust-led health tech decisions.
2+
Distinct audiences on a typical health tech site — clinicians, scientists, partners — each needing a tailored journey.
90%
Of buying journeys start on your website — long before anyone makes contact.
Trust & credibility design
Proof, validation, and clarity built into the architecture — the signals health tech buyers need before they'll engage.
Multi-audience journeys
Clinicians, scientists, and partners each get a clear path and the right information — not one homepage trying to speak to everyone.
Complex products made clear
Clinical, scientific, or technical products explained accessibly — without dumbing down or losing credibility.
Services
What's included in every
health tech website project
We don't sell design separately from development, or development separately from strategy. Every health tech project is end-to-end — from discovery to launch and team training. No subcontractors. One team.
Strategy & Positioning
Audience definition, competitive positioning, messaging hierarchy, trust-signal strategy, and conversion goal definition. The phase that prevents the most expensive mistakes — before any design begins.
Included on all tiersUX & Information Architecture
Site structure, multi-audience user flows, page wireframes, and conversion path design. We map every page to a specific audience and intent — so the architecture earns its place before a pixel is designed.
Included on all tiersVisual Design
High-fidelity Figma design across all templates, balancing credibility with clarity and warmth. Mobile-first. Reviewed against conversion criteria before development starts.
Included on all tiersHealth Tech Copywriting
Value proposition development, clinical-and-scientific-to-accessible translation, audience-specific page copy, and CTA hierarchy — written for clinicians, scientists, and partners, not a generic audience.
Optional add-onDevelopment & Integrations
Clean, scalable builds on WordPress, HubSpot CMS, or Webflow. CRM integration, booking and enquiry flows, analytics setup, Core Web Vitals, and SEO configuration included on every project.
Included on all tiersLaunch & Training
Pre-launch SEO audit, cross-device QA, structured data, 301 redirects, and hands-on team training so your marketing team operates independently from day one.
Included on all tiersTransparent pricing
What does a health tech website cost?
We publish our pricing so you know if we're the right fit before committing to a conversation. All projects are scoped specifically — these are starting points, not fixed menus.
Essential
from
£17,000
For health tech firms making a first serious investment, replacing a dated site, or launching a new brand.
- Discovery & Strategy
- UX/UI design in Figma
- Up to 12 page templates
- Webflow, HubSpot CMS, or WordPress build
- Forms, CTAs & basic CRM integration
- Pre-launch SEO configuration
- Marketing team training
Growth
from
£25,000
For established health tech firms with active marketing programmes that need a commercial engine — not just a website.
- Full strategy & discovery phase
- Up to 25 page templates
- UX/UI design in Figma
- Webflow, HubSpot CMS, or WordPress build
- Copywriting support (commercial pages)
- CRM integration
- Workflow automation setup
- Campaign landing page infrastructure
- Marketing team training
Enterprise
from
£40,000
For complex health tech builds — multi-audience platforms, multi-language sites, or custom integrations. Scoped individually.
- Everything in Growth
- Complex content architecture
- Multi-audience journeys
- Custom integrations & APIs
- Full copywriting across all pages
- Dedicated project team
Ongoing retainer
Post-launch support, new product pages and ranges, content and bulletin updates, SEO improvements, A/B test builds, and campaign landing pages. For health tech marketing teams that need to move fast after launch.
Fit check
We work with some health tech companies. Not all of them. Deliberately.
We'd rather tell you now than waste 30 minutes on a call. Here is who we are genuinely right for — and who would be better served elsewhere.
We're probably right for you if…
- You are a B2B health tech business — medical SaaS, contract research, life sciences, diagnostics, or healthcare technology — with a real proposition and a sales or enquiry process.
- Your budget is £17,000 or above. Below this, we cannot deliver the strategy and development quality that produces commercial results.
- Trust and clarity are critical to you. You need a site that builds credibility and explains a complex clinical or scientific product to more than one audience.
- Your marketing team needs independence. Publish pages, run campaigns, update content — without raising a developer ticket.
- You want a strategic partner, not a build shop. You care about what the website achieves commercially, not just how it looks.
We're probably not the right fit if…
- You're a single-practitioner clinic needing a low-cost brochure or patient-booking template. A configured off-the-shelf solution will serve you better than a bespoke project.
- Your budget is under £17,000. Below this, the strategy and UX work cannot be done properly. We'd rather tell you that than compromise.
- You need it in under eight weeks. A properly-built health tech website takes 10–16 weeks. We do not compress timelines to win briefs.
- You sell to consumers only. We are B2B-only. Consumer healthcare conversion design is a genuinely different discipline.
- You want to validate a decision already made. If platform, structure, and direction are set and you need execution only, we are not that kind of agency.
Multi-audience journey How it works
A defined process. No surprises.
Every phase has a defined output and your sign-off before we proceed. Changes at strategy cost hours. At design, days. At development, weeks.
Everything in-house. Strategy, UX, design, development, and copywriting are all delivered by the Rudo team. We do not subcontract any part of your project. One consistent team from kickoff to launch.
Discovery & Strategy
Stakeholder interviews, brand positioning workshops, competitive analysis, and audience definition. The phase most agencies skip — and the one that determines whether the site performs.
Audience & Journey Mapping
Using personas and funnel stages, we define who your audiences are — clinicians, partners — and how each should move through the site, so we design with intent.
Content & Design
Wireframes and conversion pathways first, then high-fidelity Figma design across all templates. Mobile-first. You approve before a line of code is written.
Development
Clean build on your chosen platform. CRM integration, booking and enquiry flows, analytics, SEO, and structured data. No page builders. No technical debt.
Launch & Training
Cross-device QA, pre-launch SEO audit, 301 redirects, and hands-on training. Your team publishes independently from day one.
The team
The people who'll work on
your health tech website project
Eight people. All in-house. No juniors assigned while seniors pitch new business.
The same team who presents at kickoff builds the site.
Charlotte
Head of Strategy
With over 10 years in B2B marketing, Charlotte leads with insight and precision. She shapes smart, scalable strategies that help complex brands connect, convert, and grow.
Mike
Tech Lead
Mike turns vision into reality through clean, scalable code. Whether it’s WordPress, HubSpot, or full-stack builds, he ensures our websites are fast, flexible, and future-proof.
Nick
Design Lead
Nick leads with clarity and creativity. His UX and visual design work distills complexity into experiences that feel intuitive and look world-class across every screen.
Petra
SEO Specialist
From SEO to messaging, Petra knows how to turn content into conversions. She brings energy and creativity to every campaign — and helps clients get found for all the right reasons.
Ivi
Paid Media Specialist
Ivi plans and optimises multi-channel campaigns across Google, LinkedIn, and Meta. She brings precision, performance thinking, and a results-first mindset to every paid strategy.
Oleg
UX/UI Designer
Oleg blends empathy and structure to create beautiful, conversion-focused interfaces. His designs are always rooted in strategy and built for users, not just screens.
Anna-Bet
Content Specialist
Anna-Bet crafts messaging that’s sharp, human, and aligned with your brand’s voice. From positioning to site copy, she turns big ideas into meaningful stories that stick.
Umesh
HubSpot Specialist
Umesh makes HubSpot work harder for your business. From Content Hub to CRM integration to custom modules, he ensures your marketing tools are smart, smooth, and seamlessly connected.
Platform selection
Which platform is right
for your health tech company?
We build on three platforms and recommend whichever fits your audience and commercial model — including when that is not the one we find most commercially interesting.
Webflow
Marketing-team independence
Clean, fast code and a structured CMS for resources and landing pages. Best for firms wanting maximum design polish and speed with full content control.
Right for: Health tech firms with active marketing teams who want a fast, polished site they can update without developers.
HubSpot CMS
Most recommended for health tech
Every enquiry and demo request flows natively into your sales pipeline. Smart content shows the right message to clinicians versus scientists, with marketing automation built in from day one.
Right for: Health tech and medical SaaS firms where lead intelligence and multi-audience messaging are the priority.
WordPress
Flexibility & control
Full platform ownership and a custom theme built for speed and security. Handles complex content architectures, large resource libraries, and custom requirements without subscription lock-in.
Right for: Health tech firms with complex content needs, large resource hubs, or a preference for full infrastructure ownership.
Integrations
We connect your health tech website to the tools your team already uses
Client outcomes
Not about the process.
About what happened after.
Process is expected. Commercial outcomes are what matter.
Here is what our clients report after their builds went live.
Common questions
Everything you need to know about working with a health tech web agency
These are the questions we hear most from health tech and life sciences companies evaluating agencies. Answered directly — including when the answer is that we're not the right fit.
What does a health tech website design agency do?
A health tech website design agency designs and builds websites specifically for medical SaaS, life sciences, diagnostics, and healthcare technology companies. Unlike general web agencies, a health tech specialist understands trust and credibility as the primary purchase driver, the need to communicate complex clinical or scientific products clearly to multiple audiences such as clinicians, scientists, and partners, and how to turn the right visitors into qualified enquiries or demos. The agency handles strategy, UX, design, copywriting, and development of the website.
How much does a health tech website design agency charge in the UK?
Health tech website design in the UK ranges from £17,000 for an Essential project (up to 12 pages, custom design and build) to £40,000+ for an Enterprise project with strategy, full copywriting, and complex multi-audience or integration requirements. Mid-range Growth projects — 12 to 25 pages with discovery, UX, design, and development — start from £25,000. The key cost drivers are number of unique page templates and audiences, whether copywriting is included, CRM and integration requirements, and platform complexity.
Which CMS should a health tech company use — Webflow, HubSpot, or WordPress?
HubSpot CMS is a common recommendation for health tech and medical SaaS firms that want enquiries and lead data flowing natively into their CRM and sales process, with strong support for multi-audience content. WordPress suits complex content architectures and custom requirements, with a custom theme built for speed and security. Webflow suits firms wanting marketing-team independence with clean, fast pages. We build on all three and recommend whichever fits your audience and commercial model.
How long does a health tech website project take?
A properly built B2B health tech website takes 10–16 weeks from kickoff to launch: 2 weeks discovery and strategy, 2 weeks UX and wireframing, 3 weeks visual design (with revisions), 4 weeks development, 1 week launch and QA. Complex multi-audience or integration-heavy builds can extend the timeline. Projects that compress this almost always result in a compromised strategy or UX phase — where the most important trust and conversion decisions are made. We do not compress timelines to win briefs.
What is the difference between a health tech website and a general B2B website?
A health tech website has to earn trust as its first job, and usually has to speak clearly to more than one audience at once — clinicians, scientists, partners, or procurement each need different information. It must present complex clinical, scientific, or technical products accessibly without losing credibility, and support considered buying decisions with proof and clarity. Communicating a sophisticated health technology product simply, to multiple audiences, is a structural challenge specific to the sector that a general B2B site does not face.
Will my marketing team be able to update the site without a developer?
Yes — and this is a deliberate design goal on every project. On HubSpot CMS: a drag-and-drop builder aligned to your design system. On WordPress: a custom theme with a modular block library. On Webflow: a structured CMS and custom block library. Every project includes hands-on team training at launch. The goal is that you can publish pages, update content, and run campaigns without coming back to us.
Do you work with medical SaaS, life sciences, and healthcare technology companies?
Yes. Rudo works with B2B health tech businesses — medical SaaS, contract research and life sciences, diagnostics, and healthcare technology companies. Our health tech clients include Psomagen. Minimum project budget is £17,000. We are less suited to single-practitioner clinics needing a low-cost brochure template, where an off-the-shelf solution will serve better.
What results can I expect from a health tech website redesign?
The metrics we track post-launch include: enquiry and demo-request rate, lead quality, engagement by audience segment, content and product discovery, organic search visibility, and time-to-contact. A well-structured health tech site that builds trust and explains its product clearly typically improves both the volume and the quality of qualified enquiries within 90 days of launch. Lead-quality improvements take 60–90 days to measure accurately.
Further reading
Health Tech web design guides and resources
Practical guides on health tech website strategy, multi-audience design, and what good looks like — written by the Rudo team.
Healthcare website design: the complete guide for B2B healthcare and life sciences companies
Pillar guide · 8,000 words
Life sciences website design: a practical guide for CROs and research services companies Life sciences website design: a practical guide for CROs and research services companies
Article · Sector overview
Healthcare technology website design: a practical guide for health tech companies Healthcare technology website design: a practical guide for health tech companies
Article · Sector overview
Biotech website design: a practical guide for biotech and pharmaceutical companies
Article · Sector overview
Healthcare website design examples: case studies from Rudo's portfolio
Article · Portfolio overview
How to choose a healthcare web design agency: a practical guide for B2B healthcare companies
Article · How To
Ready to talk about what your health tech website needs to achieve?
Not what it needs to look like. Not which platform. What it needs to achieve commercially — trust, qualified enquiries, and a product that's clear to every audience that matters.