AI Visibility Agency AEO & GEO London · B2B

Buyers are asking AI which suppliers to use.
Are you in the answer?

Nearly half of B2B buyers now use ChatGPT or Perplexity to research suppliers before visiting a single website. If your company is not cited in those AI-generated answers, you are being shortlisted out before your sales team gets a chance. We fix that — with a structured AI visibility programme built specifically for B2B companies. Rudo operates as an AI visibility agency and AI search agency for B2B — structured content, schema markup, and citation tracking across every major AI platform.

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4.4 x

Higher conversion rate from AI search vs organic Google traffic

527%

Growth in AI referral sessions year-on-year (2025)

50% +

Of B2B buyers use AI for vendor research before any web visit

30 +

B2B projects completed in AI field since 2024

B2B companies who chose to partner with Rudo

What this means

What is AEO — and what does an AI visibility agency actually do?

Answer Engine Optimisation (AEO), also called Generative Engine Optimisation (GEO) or AI SEO, is the practice of making your content and website appear in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Rudo operates as a generative engine optimisation agency (generative engine optimization agency in US terminology) — also referred to as a GEO agency, AI SEO agency, ChatGPT SEO agency, and ChatGPT visibility agency — running AEO programmes for B2B companies that need to win the AI research phase of their buyer's journey.

Unlike traditional SEO — which optimises for a position on a search results page — AEO optimises for citation and recommendation in the AI-generated answer itself. When a procurement director asks Perplexity "which B2B web design agencies specialise in HubSpot CMS", your company either appears in that answer or it does not. Google AI Overviews optimisation is one of the highest-priority elements of every programme — it requires structured content and entity signals that differ from traditional SEO ranking factors.

AI models are not reading your website in real time. They are drawing on patterns from training data and live web grounding: which brands appeared most frequently, across the most diverse and credible sources, in the most authoritative contexts. A strong website alone is not enough. AEO adds the content structure, schema markup, and third-party citations that AI systems need to find and cite you.

47%

Of Google searches now show AI Overviews — results without AI optimisation get fewer clicks regardless of ranking.

700M

Weekly active ChatGPT users. The platform B2B buyers use most for supplier research.

14.2%

Average conversion rate for AI search traffic — vs 2.8% for organic Google. Five times higher.

Content structured for AI citation

AI models extract answers from pages with direct answer blocks, FAQ schema, definition-lead paragraphs, and clear entity relationships. We restructure your content so AI can find, parse, and cite it.

Authority signals across the web

A single strong website is not enough. AI models weight brands that appear consistently across independent, credible sources — directories, editorial mentions, partner sites, and review platforms.

Accurate brand representation

AI models sometimes misrepresent brands — citing outdated information or omitting key capabilities. We identify and correct these gaps across the sources AI pulls from.

Services

What's included in every
AI visibility programme

Six specific deliverables, every month. No vague "AI optimisation" claims — a defined programme with measurable outputs. We track what changes and report on what it generates commercially.

AI Visibility Audit

Baseline snapshot of how your brand currently appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Which prompts cite you. Which cite competitors instead. Where the gaps are.

Month 1

Content Architecture Review

Page-level audit against AI citation readiness criteria: answer density, schema markup, entity clarity, FAQ structure, and passage-level optimisation. Prioritised fix list included.

Included on all tiers

Schema Markup Implementation

FAQPage, Organisation, Service, and BreadcrumbList schema applied across key pages so AI systems can parse and cite your content accurately and with appropriate context.

Included on all tiers

AI-Optimised Content

Articles, guides, and FAQ pages written and structured specifically for AI citation: direct answers, specific claims, cited data, and semantic richness that AI models prefer as sources.

2–6+ pieces/month

Third-Party Signal Building

Placement in authoritative B2B directories, editorial mentions, and relevant review platforms. AI models heavily weight brands with consistent, diverse mentions across independent sources.

Included on all tiers

Monthly AI Visibility Report

Citation frequency across AI platforms for your target prompts, share of AI answers for commercial queries, branded mentions, and AI referral traffic from GA4. Commercial reporting — not vanity metrics.

Included on all tiers

Measurement tools we use

Otterly.AI

Real-time AI citation tracking across ChatGPT, Perplexity, and Gemini. Monitors which of your target prompts return your brand, frequency, position, and sentiment — from £23/month.

Ahrefs Brand Radar

Tracks brand mentions across 190M+ AI prompts. Shows share of AI voice versus competitors across every major platform — integrated into our monthly reports.

Semrush AI Visibility

Monitors brand citations across 239M+ queries in the Semrush AI Toolkit. Pairs with position tracking to show the correlation between organic rankings and AI citations.

GA4 AI Referral Segments

Custom channel grouping in GA4 to isolate and track traffic from ChatGPT, Perplexity, and Claude as distinct segments — with conversion rate and engagement data per AI source.

HubSpot AI Referrals

Where your CRM is HubSpot, we configure AI referral attribution so every contact sourced from an AI platform is tagged, tracked through your pipeline, and reported in your monthly dashboard.

AEO programmes start from £1,500/month (3-month minimum). We start with a free AI visibility check — a baseline audit of how your brand currently appears — before recommending a programme.

Book a free audit

Transparent pricing

What do AI visibility services cost?

We publish our pricing so you know if we're the right fit before committing to a call. All programmes are scoped based on sector competitiveness and goals — these are starting points.

Starter

per month

£1,500

For B2B companies starting their AI visibility journey. Establishes the foundations, implements schema, and begins building citation presence.

AI visibility audit (month 1)
Content architecture review
Schema markup implementation
2 AI-optimised content pieces/month
Core directory and citation placements
Monthly visibility report
Quarterly strategy call

Book a free audit

Why AEO matters for B2B specifically

The B2B buying journey happens before you know it's happening

In B2B, your buyer does not discover you at the point of contact. They discover you — or your competitors — weeks earlier, during a research phase that is almost entirely invisible to you. Before they visit your website, before they fill in a form, before your sales team has any awareness they exist, they have already asked ChatGPT or Perplexity which agencies or suppliers specialise in what they need.

If your company is not cited in those AI-generated answers, you are not on the shortlist. You are not losing the deal at the pitch stage. You are losing it at the research stage — before the conversation starts.

This is what makes AEO commercially critical for B2B in a way it is not for consumer brands. B2B sales cycles run 60–120 days. Buying committees involve five to ten people, most of whom do their own independent research. Senior decision-makers — the 66% of UK procurement leads who now use AI in supplier evaluation — are not waiting for your marketing materials. They are asking AI, reading the answers, and forming their shortlist without you.

57%

Of the B2B buying journey is complete before a buyer contacts any vendor — down from 69% in 2024 as AI accelerates independent research (6sense/MarketOne, 2025)

6–7 weeks

AI is pulling vendor contact forward by six to seven weeks — buyers arrive at first contact more informed and with a shorter shortlist than ever before

94%

Of B2B buyers are expected to use AI during their decision process (Forrester) — spanning every stage from problem definition to supplier comparison

AEO is the discipline of ensuring your company appears in those answers, accurately, at the right moment, for the right queries. Not to replace your sales process — to get you into the conversation it starts with.

Fit check

Is AEO right for your B2B company?

We'd rather tell you now than on a call. Here is who genuinely benefits from an AEO programme — and who should start somewhere else first.

AEO is probably right for you if…

Your buyers research suppliers online before making contact. SaaS, financial services, manufacturing, recruitment, and professional services all have buyers doing AI-assisted supplier research.
You have an existing website with content. AEO amplifies and restructures what you already have — it cannot replace a website that does not exist or is fundamentally broken.
A single missed shortlisting has real commercial cost. In sectors with high average contract values, being invisible to AI-assisted research is an expensive gap.
Competitors are already appearing in AI answers for your category. Early movers in AI citation compound their advantage — the cost of catching up grows over time.
You are already investing in SEO or content. AEO and SEO share 80% of their foundations. Running both from the same content programme is significantly more efficient than running them separately.

Start somewhere else first if…

Your website has no content at all. AEO amplifies existing content and authority — it cannot build from nothing. A website with thin or no content needs a content programme before an AEO programme.
Your buying process is 100% relationship-based with no online research phase. If your buyers never search or ask AI about your category, AI visibility will not generate commercial return.
Your website has fundamental credibility problems. Unclear positioning, weak case studies, no evidence of expertise — fix these first. Driving AI traffic to a poor website is wasted effort.
You need immediate pipeline within 30 days. AEO produces measurable citation movement in 4–8 weeks, consistent results in 3–6 months. For immediate pipeline, paid search is the right starting point.
You sell exclusively to consumers. We are B2B-only. Consumer AI search behaviour and B2B supplier research are genuinely different — we only work in the latter.

How it works

What happens and when

A defined programme with clear phases. Every month's work builds on the last — AI citation authority compounds over time.

One important caution: AI citation patterns change regularly — 40–60% citation turnover has been documented. A one-off optimisation is not enough. The AEO programmes that produce lasting results run consistently for 6–12+ months, not as a single sprint.

Month 1

Audit & Foundation

AI visibility baseline across ChatGPT, Perplexity, Gemini, Google AI Overviews. Content architecture review. Schema markup implemented. First content pieces in production.

Month 2-3

Content & Citations

AI-optimised content published. Directory and third-party citation placements begin. Prompt gap analysis identifies the specific queries where you should appear but don't.

Month 4-6

Authority Building

Citation frequency increases as content compounds. Brand accuracy corrections take effect. AI referral traffic tracked and attributed to commercial outcomes in GA4.

Month 6

Compounding Returns

Brands that establish AI category presence in 2025–2026 become harder for competitors to displace. The programme compounds — the longer it runs, the stronger the position.

Client spotlight

AI visibility and AEO in practice — what the work actually looks like

We run AEO as part of a broader content and growth programme — not in isolation. Here is what that looks like for a current client.

Migrate UK — UK Immigration Lawyers

Migrate UK is one of the UK's leading immigration law firms, established in 2004 and with over 8,000 visa applications successfully handled. They serve both individual applicants and businesses managing global workforces — a dual audience with distinct research behaviours and distinct AI search profiles.

Immigration law is a category where buyers are asking AI specific, high-stakes questions: which immigration firm handles skilled worker visas, which lawyers specialise in global talent endorsement, which firm has the best track record for sponsor licence applications. The shortlisting decision is made in that research phase. Being cited in those AI answers is commercial.

Rudo is running a full content and visibility programme for Migrate UK — covering the entire pipeline from content architecture to AI citation to paid search. The scope reflects what a complete AEO programme looks like in practice rather than in theory.

Full Copywriting Pillar Pages Regular Blog Content AI-optimised Content Paid Search Management AI Visibility Tracking

2004

Established — two decades of UK immigration expertise

8,000+

Visa applications successfully handled

B2B + B2C

Two distinct campaign structures — business and individual applicant audiences

Client results

What B2B companies say —
and what we're building

★★★★★

"Within three months of launch our sales team was using the HubSpot contact intelligence daily. They knew which pages prospects had visited, which case studies they'd read, and which service areas they'd spent time on. The quality of conversations went up significantly — they arrived prepared rather than cold. That change in how we sell was worth more than the website itself."

Deborah O'Sullivan

Director · Ten2Two

Recruitment

★★★★★

"What stood out was that they understood we weren't just buying a website — we were investing in a system that connected our marketing to our sales pipeline. They approached the discovery phase as a CRM architecture project, not just a design brief. The result is a site that generates qualified pipeline, not just traffic."

Hayley Van Leeuwan

Director of Product · Voyager Worldwide

SaaS

The team

Our team. All in-house.

No juniors assigned while seniors pitch new business.
The same team who presents at kickoff works on the project.

Charlotte

Head of Strategy

With over 10 years in B2B marketing, Charlotte leads with insight and precision. She shapes smart, scalable strategies that help complex brands connect, convert, and grow.

Mike

Tech Lead

Mike turns vision into reality through clean, scalable code. Whether it’s WordPress, HubSpot, or full-stack builds, he ensures our websites are fast, flexible, and future-proof.

Nick

Design Lead

Nick leads with clarity and creativity. His UX and visual design work distills complexity into experiences that feel intuitive and look world-class across every screen.

Petra

SEO Specialist

From SEO to messaging, Petra knows how to turn content into conversions. She brings energy and creativity to every campaign — and helps clients get found for all the right reasons.

Ivi

Paid Media Specialist

Ivi plans and optimises multi-channel campaigns across Google, LinkedIn, and Meta. She brings precision, performance thinking, and a results-first mindset to every paid strategy.

Oleg

UX/UI Designer

Oleg blends empathy and structure to create beautiful, conversion-focused interfaces. His designs are always rooted in strategy and built for users, not just screens.

Anna-Bet

Content Specialist

Anna-Bet crafts messaging that’s sharp, human, and aligned with your brand’s voice. From positioning to site copy, she turns big ideas into meaningful stories that stick.

Umesh

HubSpot Specialist

Umesh makes HubSpot work harder for your business. From Content Hub to CRM integration to custom modules, he ensures your marketing tools are smart, smooth, and seamlessly connected.

Common questions

AI visibility agency — questions answered

These are the questions we hear most from B2B companies evaluating AEO programmes. Answered directly — including when the answer is that it's not the right time to start.

What is AEO — and what does an AI visibility agency actually do?

Answer Engine Optimisation (AEO), also called Generative Engine Optimisation (GEO) or AI SEO, is the practice of optimising your content and website to appear in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Unlike traditional SEO which focuses on rankings in search results pages, AEO ensures your content is structured, authoritative, and citation-worthy enough for AI engines to reference when buyers ask questions in your category.

How is AEO different from traditional SEO?

Traditional SEO optimises for search engine rankings — positions 1–10 in Google results. AEO optimises for citation and recommendation in AI-generated answers. The key differences: SEO targets keywords, AEO targets conversational prompts; SEO goal is a ranking, AEO goal is a citation; technical requirements differ (AEO requires comprehensive schema markup and diverse third-party mentions). That said, AEO and SEO are complementary — content that ranks on Google is also most likely to be cited by AI. We often run both from the same content programme.

How quickly does AI visibility improve?

Most B2B companies see initial citation movement within 4–8 weeks of publishing AEO-optimised content and implementing schema markup. Stable visibility across AI platforms typically takes 3–6 months. AI citation authority compounds over 6–12 months as the content programme builds authority. Citation patterns in AI models change regularly (40–60% citation turnover is documented), so ongoing optimisation is required to maintain and grow visibility — not a one-off fix.

How long does B2B digital marketing take to generate results?

A B2B digital marketing agency specialises in generating pipeline and revenue for businesses that sell to other businesses — not consumers. The key differences: B2B buyers have longer decision cycles (60–180 days), buying committees of 5–10 people, lower search volumes on commercial keywords, and higher deal values that justify longer-term investment in organic channels. Rudo is a digital marketing agency for B2B companies and a B2B marketing agency — building SEO, paid search, content, and AEO strategies around how B2B buyers actually research and make decisions, not how B2C consumers do.

Which AI platforms do you optimise for?

We optimise for and track visibility across ChatGPT (the highest-traffic AI platform for B2B buyers), Perplexity, Google AI Overviews, and Gemini. Citation patterns on ChatGPT tend to carry across other platforms, so it is our primary focus. Microsoft Copilot and others are monitored but are currently lower priority for most B2B sectors.

Do B2B buyers actually use AI to research suppliers?

Yes, and the shift is accelerating. Nearly half of US B2B buyers now use ChatGPT, Perplexity, or similar tools for vendor research before visiting a single company website (HG Insights, 2025). AI-powered referral sessions grew 527% year-on-year in 2025. AI search traffic converts at 4.4× the rate of organic Google traffic. For B2B companies in sectors like SaaS, financial services, manufacturing, and professional services, buyers are already using AI to shortlist suppliers — often before any human contact occurs.

How do you measure AEO success?

We track: citation frequency across AI platforms for your target queries, share of AI answers for specific commercial prompts, branded mentions in AI responses, AI referral traffic in GA4, and where CRM attribution is configured, pipeline contribution from AI-referred sessions. We do not report on vanity metrics. Every monthly report connects AEO activity to commercial indicators that your business cares about.

Can we add AEO to an existing SEO or website retainer?

Yes. AEO can be added to an existing SEO retainer or website support programme. If Rudo built your website, your technical foundations are already in place — schema markup, structured content architecture, and fast-loading pages — meaning the programme moves faster to the content and citation phase.

Do we need a new website first?

Not necessarily. The programme can work alongside your existing website. However, if your site has fundamental issues — no schema markup, very thin content, poor technical performance, or unclear positioning — we will address these in the foundation phase. If the issues are significant, we may recommend a website improvement project before or alongside the AEO programme. We will tell you honestly in the free check.

Free AI Visibility Check

Start with a free AI visibility check — no commitment

We will run a baseline audit of how your brand currently appears across ChatGPT, Perplexity, and Google AI Overviews — and tell you honestly whether an AEO programme is the right next step, or whether something else should come first.

The check takes us 2–3 working days. You get a specific, plain-English view of your current AI visibility, where competitors are appearing instead, and what the highest-impact actions would be.

No sales call unless you want one
Delivered within 3 working days
Covers ChatGPT, Perplexity, Google AI Overviews
B2B companies only — we'll say if we're not the right fit

Book your free AI visibility check

We'll respond within one working day to arrange a call.

AI visibility agency — guides and resources

Practical guides on answer engine optimisation, AI search strategy, and what B2B AI visibility actually involves — written by the Rudo team.

What is AEO (Answer Engine Optimisation)?

AEO vs SEO — what's the difference and do you need both?

How to get cited in ChatGPT — B2B brand visibility guide

Google AI Overviews for B2B — how to appear in AI-generated answers

How to track AI visibility — tools and metrics for B2B teams

How B2B buyers use AI in purchase decisions: research and data

B2B pipeline, not just traffic

Buyers are asking AI which suppliers to use.
Are you in the answer?