B2B digital
marketing that builds
real pipeline.
We combine SEO, paid search, and AI visibility into programmes that generate qualified inbound leads for B2B companies. Built on a web design foundation — the website and the marketing from one team, no briefing gap.
44.6%
Of all B2B revenue from organic search — more than any other single channel (BrightEdge, 2025)
94%
Of B2B buyers use AI during decisions — before they contact any supplier (Forrester, 2025)
4.4×
Higher conversion from AI-referred visitors vs standard Google organic (Semrush, 2025)
748%
Median B2B SEO ROI over 3 years — for companies that invest consistently (FirstPageSage, 2026)
Organic search
B2B SEO
Technical SEO, pillar content, and link building. Pipeline-led reporting from month one.
Paid advertising
Paid Search
Google Ads & LinkedIn Ads. Management fee only — ad spend direct to platforms.
AI search
AI Visibility
Get cited in ChatGPT, Perplexity, and Google AI Overviews. AEO from day one.
All three channels
Pipeline Growth
One strategy, one team, one report. Strategy included in month 1, no separate fee.
B2B companies who chose Rudo
Our story
From B2B web design to full-stack digital marketing
Rudo started building B2B websites in 2020. We quickly realised a great website without traffic is an expensive brochure. So we built out the marketing services and became a B2B digital marketing agency — not as an afterthought, but because our web design foundation made us better at marketing than agencies starting from scratch. The website and the marketing from one team means no briefing gap, no handoff friction, no duplicate work.
2020
Strategy-led web design
B2B websites built to convert — HubSpot, Webflow, WordPress. SEO foundations, schema markup, and conversion architecture in every build from day one.
2021
SEO and content
Clients with great websites needed traffic. Technical SEO, pillar and cluster content, and link building — faster and more effective because we already knew the site.
2022
Paid search
SEO takes time. Clients needed pipeline immediately. Google Ads and LinkedIn Ads — management fee only, no % markup. Landing pages built by the same team.
2024
AI Visibility
B2B buyers started asking ChatGPT for supplier recommendations. AEO built as a first-class service — structured for AI citation from day one, not retrofitted later.
Organic search · Long-term pipeline
B2B SEO
Technical SEO, commercial content strategy, and link building. Rankings that compound over time — generating leads at near-zero marginal cost once established. The highest-ROI marketing channel over 12+ months.
- Technical SEO audit and monthly maintenance
- Commercial keyword research and 12-month content roadmap
- Pillar and cluster content (2–6+ pieces/month)
- Link building through editorial placements
- Monthly organic pipeline report in GA4
from £1,500/month
748%
Median B2B SEO ROI over 3 years (FirstPageSage)
44.6%
Of all B2B revenue from organic search (BrightEdge)
14×
Higher close rate for SEO leads vs outbound
Paid advertising · Immediate pipeline
Paid Search
Google Ads and LinkedIn Ads managed for pipeline — not clicks. Management fee only, your ad spend goes directly to the platforms. First qualified leads typically within 2–4 weeks of launch. No percentage-of-spend markup.
- Google Search and LinkedIn Ads strategy and build
- Dedicated landing pages per campaign
- Weekly optimisation — bids, negatives, copy testing
- Conversion tracking in GA4 and Google Ads
- Monthly pipeline attribution report
from £1,400/month
2–4 weeks
Typical time to first qualified B2B leads
£0
Ad spend markup — your budget goes direct to Google and LinkedIn
77%
Of B2B buyers use Google before contacting a supplier
AI search · Win the research phase
AI Visibility
Get cited in ChatGPT, Perplexity, and Google AI Overviews when buyers research your category. 94% of B2B buyers now use AI in their decision process — before they search Google. Being invisible in AI answers means missing the shortlist before the conversation starts.
- AI visibility audit across ChatGPT, Perplexity, Google AI Overviews, Gemini
- Schema markup for AI readability (FAQ, Service, Author types)
- Answer-first content structure across all key pages
- Citation tracking — Otterly.AI, Ahrefs Brand Radar, Semrush AI Visibility
- AI referral attribution in GA4 and HubSpot
from £1,500/month
4.4×
Higher conversion rate from AI-referred visitors vs organic (Semrush)
94%
Of B2B buyers will use AI during their decision process (Forrester)
527%
Growth in AI referral sessions year-on-year, 2025
All three channels · Full package
Pipeline Growth
SEO, paid search, and AI visibility under one strategy, one team, and one monthly report. Channels share keyword intelligence and compound each other. Strategy included in month 1 — no separate strategy project fee. PPC generates leads from week two while SEO and AEO build behind it.
- Month 1: discovery, keyword research, channel strategy — included
- Unified keyword strategy across all active channels
- Shared content programme — one brief, all channels served
- Weekly optimisation across all active channels
- Monthly cross-channel pipeline report
from £6,000/month
3 channels
One strategy, one team, one monthly pipeline report
Month 1
Strategy included — no separate £5,000–£10,000 strategy project
£6,000
Per month — all three channels, strategy included, from day one
The fundamentals
What B2B digital marketing actually means — and what it doesn't
The term "B2B digital marketing" covers a wide range of services, and not all of them are relevant or valuable for every B2B company. A B2B digital marketing agency should be honest about what the category means — and which parts of it are worth your investment.
B2B digital marketing at its most effective is the set of activities that make your company visible, credible, and compelling to buyers who are actively researching a purchase — before they contact you. That means appearing in Google search results (SEO), appearing at the top of search results immediately (paid search), appearing in AI-generated answers when buyers ask research questions (AEO), and having a website that converts all of the above traffic into qualified conversations with your sales team.
What it doesn't mean: social media follower counts, brand awareness campaigns measured in impressions, content published for the sake of content, or paid campaigns measured in clicks and CTR rather than cost per qualified lead. A B2B digital marketing agency that leads with these metrics is optimising for things that don't reliably translate into pipeline.
The B2B digital marketing channels that drive pipeline
SEO
Long-term organic search rankings. Generates leads at near-zero marginal cost once established. Highest ROI channel over 12+ months.
Google Ads
Paid search capturing buyers at the moment of highest commercial intent. Immediate results. Cost per click, not cost per impression.
LinkedIn Ads
Targeting specific job titles, industries, and company sizes. Reaches buyers before they search. Highest quality audience for B2B.
AI Visibility
Getting cited in ChatGPT, Perplexity, and Google AI Overviews. The fastest-growing B2B discovery channel in 2025–2026.
Content marketing
Pillar pages, cluster articles, and thought leadership that ranks organically and supports every other channel simultaneously.
The best B2B digital marketing programmes combine at least two of these channels — using paid search data to sharpen SEO targeting, using SEO content to reduce paid search spend over time, and building AI visibility into every piece of content from the first draft. This is why an integrated B2B digital marketing agency that runs all channels from one strategy outperforms agencies running each channel in isolation.
What makes us different
Why Rudo as your B2B digital marketing agency
Three things that set us apart from every other B2B digital marketing agency in London — and why they matter commercially, not just as agency positioning. We are eight people. All in-house. All B2B. No subcontractors, no offshore production, no junior account managers hidden behind a senior pitch team.
01
Website and marketing from the same team
Most digital marketing agencies don't build websites. Most web design agencies don't run marketing campaigns. The gap between what the website can do and what the campaign needs it to do — in conversion architecture, in schema markup, in landing page speed — costs B2B companies performance every single month. Rudo eliminates this gap entirely because the same team builds the website and runs the marketing.
02
Transparent pricing — published on the website
We publish our prices. Services start from £1,200/month per channel. The Pipeline Growth programme is from £6,000/month with strategy included. Ad spend for paid search goes directly to Google and LinkedIn — not through Rudo, not marked up. You know what it costs before you book a call. No discovery call required to find out if we're in your budget.
03
AEO as a first-class channel — not a bolt-on
Most agencies are adding AI visibility as an afterthought — a schema change here, an FAQ section there. Rudo built AEO as a dedicated service in 2024, before most UK agencies knew what to call it. Our content strategy is designed for AI citation from the first brief: answer-first structure, comprehensive schema markup, and citation tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini.
04
B2B-only since 2020 — genuinely
We have never taken a consumer brand, an eCommerce client, or a B2C campaign. B2B buying behaviour — longer cycles, buying committees, high deal values, low search volumes — shapes every campaign structure, every content brief, and every attribution model we build. There is no B2C playbook applied to B2B clients here because we have never had B2C clients.
How we compare
Rudo vs other B2B digital marketing agencies
For a UK B2B company with a £3,000–£10,000/month marketing budget, these are the realistic options — and what each actually delivers.
| Factor | Rudo | Generalist agency | B2B specialist | In-house hire |
|---|---|---|---|---|
| B2B-only focus |  Since 2020 |  Mixed B2B/B2C | Usually | Varies |
| Website + marketing same team | Unique | Separate | Separate | One channel |
| SEO | £1,500/mo | Usually | Usually | Separate hire |
| Google Ads + LinkedIn Ads | £1,400/mo | Usually | Often | Separate hire |
| AEO / AI visibility | First-class | Rarely | Emerging | Very rare |
| Transparent published pricing | On website | Quote only | Quote only | Salary range |
| Strategy included in month 1 | No extra fee | Often separate | Often separate | Ramp-up time |
| Typical monthly cost | £1,400–£6,000/mo | £2,000–£8,000/mo | £5,000–£15,000/mo | £5,500–£8,000/mo salary |
Client results
What B2B companies say —
and what we're building
Current client · Active programme
Migrate UK
UK immigration law firm. Est. 2004 · 8,000+ visa applications. Rudo running SEO, content strategy, pillar pages, and Google Ads as one integrated programme — paid and organic sharing the same keyword intelligence.
2004
Established
8,000+
Visas handled
The team
Our team. All in-house.
No juniors assigned while seniors pitch new business.
The same team who presents at kickoff works on the project.
Charlotte
Head of Strategy
With over 10 years in B2B marketing, Charlotte leads with insight and precision. She shapes smart, scalable strategies that help complex brands connect, convert, and grow.
Mike
Tech Lead
Mike turns vision into reality through clean, scalable code. Whether it’s WordPress, HubSpot, or full-stack builds, he ensures our websites are fast, flexible, and future-proof.
Nick
Design Lead
Nick leads with clarity and creativity. His UX and visual design work distills complexity into experiences that feel intuitive and look world-class across every screen.
Petra
SEO Specialist
From SEO to messaging, Petra knows how to turn content into conversions. She brings energy and creativity to every campaign — and helps clients get found for all the right reasons.
Ivi
Paid Media Specialist
Ivi plans and optimises multi-channel campaigns across Google, LinkedIn, and Meta. She brings precision, performance thinking, and a results-first mindset to every paid strategy.
Oleg
UX/UI Designer
Oleg blends empathy and structure to create beautiful, conversion-focused interfaces. His designs are always rooted in strategy and built for users, not just screens.
Anna-Bet
Content Specialist
Anna-Bet crafts messaging that’s sharp, human, and aligned with your brand’s voice. From positioning to site copy, she turns big ideas into meaningful stories that stick.
Umesh
HubSpot Specialist
Umesh makes HubSpot work harder for your business. From Content Hub to CRM integration to custom modules, he ensures your marketing tools are smart, smooth, and seamlessly connected.
Common questions
About B2B digital marketing
agencies —
answered honestly
The questions we hear most from B2B Marketing Directors and founders evaluating B2B digital marketing agencies — including the honest ones about whether Rudo is the right fit for their stage and budget.
What is a B2B digital marketing agency?
What is a B2B digital marketing agency?
What digital marketing services do B2B companies need?
Most B2B companies benefit from a combination of SEO (long-term organic pipeline), paid search via Google Ads and LinkedIn Ads (immediate pipeline), and AI visibility / AEO (to appear in ChatGPT, Perplexity, and Google AI Overviews when buyers research).
How much does B2B digital marketing cost in the UK?
Rudo's services start from £1,400/month per channel (SEO, paid search, or AI visibility) and from £6,000/month for the integrated Pipeline Growth programme. Ad spend for paid search is paid directly by you to Google and LinkedIn — not included in management fees and not marked up.
How long does B2B digital marketing take to generate results?
Paid search generates first qualified leads within 2–4 weeks. AI visibility produces measurable citation movement in 4–8 weeks. SEO begins showing ranking movement in months 2–3 and consistent pipeline contribution by months 6–12.
Why does Rudo also offer web design?
Because the website is the foundation every marketing channel depends on. A paid search campaign sending traffic to a homepage that doesn't convert is wasted spend. SEO content on a technically broken site underperforms regardless of quality. AEO requires correct schema markup implemented across the site.
What B2B sectors does Rudo work with?
Current and recent clients span SaaS and technology, financial services, immigration law, manufacturing, recruitment, and professional services. We work exclusively with B2B companies — no consumer brands, no eCommerce, no B2C campaigns. If you are unsure whether your business model fits, we will tell you honestly on the first call.
How is Rudo different from other B2B digital marketing agencies?
Three differences: (1) Website and marketing from the same team — the briefing gap that costs most B2B companies performance every month doesn't exist. (2) Transparent, published pricing — no discovery call required to find out what services cost.
Do you work with companies outside London?
Yes. Rudo is based in London but works with B2B companies across the UK, Ireland, and internationally. All client work is delivered remotely — strategy calls, monthly reports, and Slack communication. Location has no impact on service quality or pricing.
Free strategy call
Let's work out what your pipeline needs
30 minutes. We review your current marketing, identify the highest-value opportunities, and give you a specific channel recommendation — whether or not we work together.
If you also need a website, or your current site needs work before marketing can run on it, we'll say that too. Honest assessment. Specific output.
- 30-minute call — specific output, not a sales pitch
- Channel recommendation regardless of next steps
- Website assessment included if relevant
- B2B companies only — we'll say if we're not the right fit
Book your free strategy call
We respond within one working day to arrange a time.
Further Reading
Marketing guides and resources
TestPractical guides on B2B digital marketing strategy, channels, budgeting, and attribution — written by the Rudo team.
B2B digital marketing: the complete guide for 2026
B2B marketing channels — which ones actually drive pipeline?
How much should a B2B company spend on digital marketing?
B2B digital marketing agency vs in-house — a cost comparison
B2B marketing attribution — reporting pipeline to your CFO
How to build a B2B content marketing programme