Your recruitment website should win clients and candidates— at the same time.
A recruitment website has the hardest job in B2B: it must serve two audiences at once. Clients who want to hire and candidates looking for their next role need different journeys, messages, and calls to action — from the same homepage. We design and build recruitment websites that win clients and attract candidates without compromising either — on the platform that fits your agency.
#1 UK on DesignRush
Top 10 on Clutch
Based in London, UK
B2B-only since 2020
B2B companies who chose to partner with Rudo
What this means
A recruitment website design agency is not the same as a general web agency
A recruitment website has to do something almost no other B2B site does: win two audiences at once. Clients who want to hire and candidates looking for a role arrive with completely different needs — yet both land on the same site and judge it in seconds. Get the balance wrong and you lose one to serve the other.
It usually integrates a job board or ATS, supports candidate registration and client enquiry side by side, and has to build credibility with employers while feeling welcoming to candidates. Designing one site that does both jobs well — without watering down either — requires specialist thinking.
Rudo has worked exclusively with B2B companies since 2020, including recruitment and staffing agencies. We understand the dual client-and-candidate journey and what a website needs to do to turn both audiences into enquiries and registrations.
2
Audiences on every recruitment site — clients and candidates — each needing their own journey and call to action.
75%
Of users judge a company's credibility by its website design — decisive for both clients and candidates.
90%
Of buying journeys start on your website — long before a client or candidate makes contact.
Dual-audience architecture
Clients and candidates each get a clear, separate path from the homepage — without one audience getting in the other's way.
Job board & ATS integration
Live roles, candidate registration, and applications connected to your job board or ATS and flowing into your systems.
Marketing team independence
Your team posts roles, publishes pages, and updates content without raising a developer ticket every time.
Services
What's included in every
recruitment website project
We don't sell design separately from development, or development separately from strategy. Every recruitment project is end-to-end — from discovery to launch and team training. No subcontractors. One team.
Strategy & Positioning
Dual-audience definition, competitive positioning, messaging hierarchy for clients and candidates, and conversion goal definition. The phase that prevents the most expensive mistakes — before any design begins.
Included on all tiersUX & Information Architecture
Site structure, separate client and candidate user flows, page wireframes, and conversion path design. We map every page to a specific audience and intent — so the architecture earns its place before a pixel is designed.
Included on all tiersVisual Design
High-fidelity Figma design across all templates, building employer credibility while staying welcoming to candidates. Mobile-first. Reviewed against conversion criteria before development starts.
Included on all tiersRecruitment Copywriting
Value proposition development, separate client and candidate messaging, sector and service page copy, and CTA hierarchy — written for employers and jobseekers, not a generic audience.
Optional add-onDevelopment & Integrations
Clean, scalable builds on WordPress, HubSpot CMS, or Webflow. Job board and ATS integration, CRM, candidate registration, analytics, Core Web Vitals, and SEO configuration included on every project.
Included on all tiersLaunch & Training
Pre-launch SEO audit, cross-device QA, structured data, 301 redirects, and hands-on team training so your team can post roles and publish independently from day one.
Included on all tiersTransparent pricing
What does a recruitment website cost?
We publish our pricing so you know if we're the right fit before committing to a conversation. All projects are scoped specifically — these are starting points, not fixed menus.
Essential
from
£17,000
For recruitment agencies making a first serious investment, replacing a dated site, or launching a new brand.
- Discovery & Strategy
- UX/UI design in Figma
- Up to 12 page templates
- Webflow, HubSpot CMS, or WordPress build
- Forms, CTAs & basic CRM integration
- Pre-launch SEO configuration
- Marketing team training
Growth
from
£25,000
For established recruitment agencies with active marketing programmes that need a commercial engine — not just a website.
- Full strategy & discovery phase
- Up to 25 page templates
- UX/UI design in Figma
- Webflow, HubSpot CMS, or WordPress build
- Copywriting support (commercial pages)
- CRM integration
- Workflow automation setup
- Campaign landing page infrastructure
- Marketing team training
Enterprise
from
£40,000
For complex recruitment builds — multi-brand agencies, large job boards, or custom ATS integrations. Scoped individually.
- Everything in Growth
- Complex content architecture
- Multi-brand & multi-sector journeys
- Custom integrations & APIs
- Full copywriting across all pages
- Dedicated project team
Ongoing retainer
Post-launch support, new page builds, content updates, SEO improvements, A/B test builds, and campaign landing pages. For recruitment marketing teams that need to move fast after launch.
Fit check
We work with some recruitment agencies. Not all of them. Deliberately.
We'd rather tell you now than waste 30 minutes on a call. Here is who we are genuinely right for — and who would be better served elsewhere.
We're probably right for you if…
- You are a B2B recruitment business — a recruitment or staffing agency, executive search firm, or talent consultancy — with a real client base and a candidate pipeline.
- Your budget is £17,000 or above. Below this, we cannot deliver the strategy and development quality that produces commercial results.
- You need to serve clients and candidates well — a site that wins employers and attracts jobseekers, often with a job board or ATS behind it.
- Your marketing team needs independence. Post roles, publish pages, run campaigns — without raising a developer ticket.
- You want a strategic partner, not a build shop. You care about what the website achieves commercially, not just how it looks.
We're probably not the right fit if…
- You need a low-cost job board template. For a very small agency wanting an off-the-shelf listings theme, a configured template will serve you better than a bespoke project.
- Your budget is under £17,000. Below this, the strategy and UX work cannot be done properly. We'd rather tell you that than compromise.
- You need it in under eight weeks. A properly-built recruitment website takes 10–16 weeks. We do not compress timelines to win briefs.
- You sell to consumers only. We are B2B-only. Consumer conversion design is a genuinely different discipline.
- You want to validate a decision already made. If platform, structure, and direction are set and you need execution only, we are not that kind of agency.
Our Work
Results, not just websites
Ten2Two
Flexible & Part-Time Recruitment · B2B
A recruitment agency matching part-time, flexible, and hybrid professionals with progressive employers, undergoing a full rebrand. Rudo redesigned and rebuilt the site on HubSpot CMS around both audiences — clients and candidates — with a clean, professional brand and an information architecture that guides each group to what they need. Per the client, the site began driving enquiries soon after launch.
Client & candidate journey 
Service Innovation Group
Field Marketing & Staffing · B2B
A field marketing and staffing business needing a site that communicated its services to commercial clients while supporting recruitment of field staff. Rudo delivered a clear, credible site that balances the commercial and staffing sides of the business in one coherent experience.
Dual proposition How it works
A defined process. No surprises.
Every phase has a defined output and your sign-off before we proceed. Changes at strategy cost hours. At design, days. At development, weeks.
Everything in-house. Strategy, UX, design, development, and copywriting are all delivered by the Rudo team. We do not subcontract any part of your project. One consistent team from kickoff to launch.
Discovery & Strategy
Stakeholder interviews, brand positioning workshops, competitive analysis, and dual-audience definition. The phase most agencies skip — and the one that determines whether the site performs.
Audience & Journey Mapping
Using personas and funnel stages, we map separate client and candidate journeys — and how each should move through the site, so we design with intent for both.
Content & Design
Wireframes and conversion pathways first, then high-fidelity Figma design across all templates. Mobile-first. You approve before a line of code is written.
Development
Clean build on your chosen platform. Job board and ATS integration, CRM, candidate registration, analytics, SEO, and structured data. No page builders. No technical debt.
Launch & Training
Cross-device QA, pre-launch SEO audit, 301 redirects, and hands-on training. Your team posts roles and publishes independently from day one.
The team
The people who'll work on
your recruitment website project
Eight people. All in-house. No juniors assigned while seniors pitch new business.
The same team who presents at kickoff builds the site.
Charlotte
Head of Strategy
With over 10 years in B2B marketing, Charlotte leads with insight and precision. She shapes smart, scalable strategies that help complex brands connect, convert, and grow.
Mike
Tech Lead
Mike turns vision into reality through clean, scalable code. Whether it’s WordPress, HubSpot, or full-stack builds, he ensures our websites are fast, flexible, and future-proof.
Nick
Design Lead
Nick leads with clarity and creativity. His UX and visual design work distills complexity into experiences that feel intuitive and look world-class across every screen.
Petra
SEO Specialist
From SEO to messaging, Petra knows how to turn content into conversions. She brings energy and creativity to every campaign — and helps clients get found for all the right reasons.
Ivi
Paid Media Specialist
Ivi plans and optimises multi-channel campaigns across Google, LinkedIn, and Meta. She brings precision, performance thinking, and a results-first mindset to every paid strategy.
Oleg
UX/UI Designer
Oleg blends empathy and structure to create beautiful, conversion-focused interfaces. His designs are always rooted in strategy and built for users, not just screens.
Anna-Bet
Content Specialist
Anna-Bet crafts messaging that’s sharp, human, and aligned with your brand’s voice. From positioning to site copy, she turns big ideas into meaningful stories that stick.
Umesh
HubSpot Specialist
Umesh makes HubSpot work harder for your business. From Content Hub to CRM integration to custom modules, he ensures your marketing tools are smart, smooth, and seamlessly connected.
Platform selection
Which platform is right
for your recruitment company?
We build on three platforms and recommend whichever fits your job board and commercial model — including when that is not the one we find most commercially interesting.
HubSpot CMS
Most recommended for recruitment
Client enquiries and candidate registrations flow natively into your CRM. Smart content shows the right message to employers versus jobseekers, with marketing automation built in from day one.
Right for: Recruitment agencies where lead intelligence and dual-audience messaging are the priority.
Webflow
Marketing-team independence
Clean, fast code and a structured CMS for sectors, services, and landing pages. Best for agencies wanting maximum design polish and speed with full content control.
Right for: Agencies with active marketing teams who want a fast, polished site they can update without developers.
WordPress
Best for job boards
The strongest ecosystem for recruitment job board plugins and custom ATS integrations. Full ownership and a custom theme built for speed, handling large volumes of live roles.
Right for: Agencies running a busy job board, large role volumes, or custom ATS integrations.
Integrations
We connect your recruitment website to the tools your team already uses
Client outcomes
Not about the process.
About what happened after.
Process is expected. Commercial outcomes are what matter.
Here is what our clients report after their builds went live.
Common questions
Everything you need to know about working with a recruitment web agency
These are the questions we hear most from recruitment agencies and staffing firms evaluating agencies. Answered directly — including when the answer is that we're not the right fit.
What does a recruitment website design agency do?
A recruitment website design agency designs and builds websites specifically for recruitment agencies, staffing companies, and executive search firms. Unlike general web agencies, a recruitment specialist understands the dual-audience challenge — a recruitment site has to win clients (employers who want to hire) and attract candidates (jobseekers) at the same time — alongside job board integration, employer and candidate journeys, and how to turn both audiences into enquiries and registrations. The agency handles strategy, UX, design, copywriting, and development of the website.
How much does a recruitment website design agency charge in the UK?
Recruitment website design in the UK ranges from £17,000 for an Essential project (up to 12 pages, custom design and build) to £40,000+ for an Enterprise project with strategy, full copywriting, and job board or ATS integration. Mid-range Growth projects — 12 to 25 pages with discovery, UX, design, and development — start from £25,000. The key cost drivers are number of unique page templates, whether copywriting is included, job board and ATS integration requirements, and platform complexity.
Which CMS should a recruitment agency use — Webflow, HubSpot, or WordPress?
HubSpot CMS is a common recommendation for recruitment agencies that want client enquiries and candidate registrations flowing natively into their CRM and sales process. WordPress suits agencies with job board plugins, large content needs, or custom ATS integrations — it has the strongest recruitment plugin ecosystem. Webflow suits agencies wanting marketing-team independence with clean, fast pages. We build on all three and recommend whichever fits your job board and commercial model.
How long does a recruitment website project take?
A properly built B2B recruitment website takes 10–16 weeks from kickoff to launch: 2 weeks discovery and strategy, 2 weeks UX and wireframing, 3 weeks visual design (with revisions), 4 weeks development, 1 week launch and QA. Job board and ATS integrations can extend the development phase. Projects that compress this almost always result in a compromised strategy or UX phase — where the most important dual-audience decisions are made. We do not compress timelines to win briefs.
What is the difference between a recruitment website and a general B2B website?
A recruitment website has to serve two audiences at once — clients (employers who want to hire) and candidates (jobseekers) — each needing a different journey, message, and call to action from the same homepage. It usually integrates a job board or ATS, supports candidate registration and client enquiry simultaneously, and has to build credibility with both sides. Designing a single site that wins clients and attracts candidates without compromising either is a structural challenge specific to recruitment that a general B2B site does not face.
Will my marketing team be able to update the site without a developer?
Yes — and this is a deliberate design goal on every project. On HubSpot CMS: a drag-and-drop builder aligned to your design system. On WordPress: a custom theme with a modular block library, ideal for job board plugins. On Webflow: a structured CMS and custom block library. Every project includes hands-on team training at launch. The goal is that you can post roles, publish pages, and update content without coming back to us.
Do you work with recruitment agencies, staffing, and executive search firms?
Yes. Rudo works with B2B recruitment businesses — recruitment and staffing agencies, executive search firms, and talent and HR consultancies. Our recruitment clients include Ten2Two. Minimum project budget is £17,000. We are less suited to very small agencies needing a low-cost job board template, where an off-the-shelf solution will serve better.
What results can I expect from a recruitment website redesign?
The metrics we track post-launch include: client enquiry rate, candidate registration and application volume, engagement by audience, organic search visibility, and time-to-contact. A well-structured recruitment site that serves clients and candidates clearly typically improves both the volume and the quality of enquiries and registrations within 90 days of launch. As one client put it, a well-built site begins driving enquiries soon after launch. Lead-quality improvements take 60–90 days to measure accurately.
Further reading
Recruitment web design guides and resources
Practical guides on recruitment website strategy, dual-audience design, and what good looks like — written by the Rudo team.
Recruitment agency website design: the complete guide for UK recruiters
Pillar guide · 8,000 words
How to design a recruitment website that attracts clients and candidates
Article · Multi-audience
Executive search website design: a guide for headhunters and search firms
Article · Sector overview
How to choose a recruitment web design agency: a practical guide
Article · How To
Recruitment website examples: case studies from Rudo's portfolio
Article · Portfolio overview
Recruitment website cost: how much does a recruitment agency website cost in the UK? Recruitment website cost: how much does a recruitment agency website cost in the UK?
Article · UK pricing guide
Ready to talk about what your recruitment website needs to achieve?
Not what it needs to look like. Not which platform. What it needs to achieve commercially — client enquiries, candidate registrations, and a site that wins both without compromise.