OneSource Virtual

OneSource Virtual (OSV) provides in-application Workday services and solutions for payroll, benefits, accounts payable, tax, and more. When OSV recognised the need for a complete overhaul of their website, they entrusted our agency with the task of transforming their online platform into a dynamic and user-centric experience.

One of the primary challenges our team encountered during the redesign and development of OSV's website was the integration of a robust resources section featuring gated content. Recognising the value of providing exclusive materials to their audience, our client sought to establish a repository of premium resources that would not only showcase their industry expertise but also serve as a lead generation mechanism.

The challenge lay in creating a seamless and user-friendly experience for visitors to access these valuable resources while implementing a secure gating mechanism to capture essential user information. Striking the right balance between user convenience and data collection posed a unique challenge, requiring a strategic approach to maximise the impact of the gated content while ensuring a positive and engaging user journey.

We worked together with the OSV marketing team to create a new site structure (user flow) and the content layout (wireframes). Working together with the brand identity designer, we were able to achieve a consistent and distinct look & feel for the new website. The website is running on a custom-built HubSpot theme.