Overview
This guide gives you a realistic view of what a B2B website project costs in the UK in 2026: what the investment bands look like, what drives cost up or down, and what you should expect to get at each level. Whether you are scoping a first website or planning a full redesign, this guide will help you budget accurately and ask the right questions.
In this guide:
- Why B2B website pricing is so hard to find
- The three investment bands
- What drives cost up and what does not
- Hidden costs most agencies do not mention
- How to get the most from your budget
- Frequently asked questions
This article is part of our complete guide to B2B web design.
1. Why B2B website pricing is so hard to find
Ask ten agencies what a B2B website costs and nine of them will say it depends. That is true but unhelpful. Pricing varies because B2B website projects vary enormously in scope, complexity, depth of strategy, and platform choice.
But that variability does not mean pricing is unknowable. Most mid-market B2B website projects fall into predictable bands based on a handful of factors. Understanding those factors means you can scope your project accurately, compare proposals fairly, and avoid the two most common mistakes: underspending on a site that fails to perform, or overpaying for work that does not need to be complex.
| Why pricing transparency matters |
| At Rudo we believe agencies that hide their pricing are protecting themselves, not you. A good agency should be able to give you a realistic range before a single discovery call has happened. |
2. The three investment bands
B2B website projects in the UK broadly fall into three bands. These are not arbitrary tiers: they reflect meaningfully different levels of strategy, design, and build quality.
Entry level: £5,000 to £12,000
What you get: a focused site of 8 to 15 pages built on a semi-custom template with core messaging, standard UX, and basic CMS setup. Suitable for early-stage companies or those with genuinely simple requirements.
The risk: at this level there is rarely budget for a proper discovery and strategy phase. You get design and build but not the thinking that makes a website perform. The result often looks modern but does not generate leads.
Best for: pre-seed startups, sole traders, or companies that need a credible web presence quickly and plan to invest more later.
Mid-market: £12,000 to £25,000
What you get: a fully custom design, a thorough discovery and strategy phase, conversion-focused UX, and a properly structured CMS build. Typically 15 to 30 pages including service pages, industry pages, case studies, and a blog.
This is where strategy-led agencies like Rudo operate. At this level you should expect stakeholder interviews, audience persona development, competitor analysis, content architecture, and a website built around conversion goals rather than aesthetics.
Best for: established B2B companies, funded startups, and scale-ups that need a website to work as a sales asset, not just a presence.
Enterprise: £25,000 to £100,000 and above
What you get: complex sites with custom development, multiple integrations (CRM, ERP, marketing automation), multi-language capability, or advanced functionality such as gated content, interactive pricing tools, or API-connected data feeds.
Best for: large B2B companies, global brands, or organisations with genuinely complex technical requirements.
| Band | Typical investment | What is included |
| Entry level | £5,000 to £12,000 | Template-based, limited strategy |
| Mid-market | £12,000 to £25,000 | Custom design, full strategy phase |
| Enterprise | £25,000 to £100,000+ | Complex builds, integrations, custom dev |
3. What drives cost up and what does not
Factors that increase cost
- Number of unique page designs. Every distinct page template requires design and development time. A site with 5 page templates costs less than one with 15, even if the total page count is similar.
- Custom functionality. Calculators, configurators, gated content, membership areas, job boards, and API integrations all add significant cost.
- CMS choice and complexity. A basic WordPress build costs less than a complex HubSpot Content Hub implementation with CRM integration and smart content rules.
- Content production. If the agency is writing copy, creating imagery, or producing case studies, this adds cost but also adds significant value to the end result.
- Depth of strategy. A full discovery phase, stakeholder interviews, and content architecture all add time but meaningfully improve the output.
Factors that do not increase cost as much as people expect
- Page count, as long as templates are reused. A 30-page site using 6 templates costs little more than a 15-page site using the same templates.
- Responsive design. In 2026, mobile-first design is standard at every price point.
- Basic SEO setup. On-page SEO, meta tags, sitemaps, and schema markup should be included in any professionally built site.
For a week-by-week breakdown of what a project involves, read our guide to B2B website project timelines.
4. Hidden costs most agencies do not mention
Ongoing CMS and hosting costs
WordPress hosting typically costs 50 to 300 per month depending on provider and traffic. Factor in plugin licences and maintenance. Webflow hosting is included in their plans at 23 to 39 per month. HubSpot Content Hub starts at approximately 360 per month for the Professional tier: the highest platform cost but includes hosting, CDN, security, and marketing tools.
Content production
A common mistake is scoping the website project without budgeting for content. Professional copywriting for a 20-page B2B site typically costs 3,000 to 8,000. Photography or bespoke illustration adds further cost.
Post-launch support and retainers
A website is not finished at launch. Ongoing improvements, A/B testing, landing pages for campaigns, SEO work, and technical support all require budget. A monthly retainer with a good agency typically runs 500 to 2,500 per month.
| The total cost of ownership rule |
| Add 20 to 30% to the quoted project cost to estimate your first-year total investment, including hosting, support, content, and tooling. |
5. How to get the most from your budget
Be clear on your commercial goals before you scope
The most expensive mistake in a B2B website project is scoping the wrong thing. Define your goal first. The site scope follows from that.
Invest in strategy, not just design
Of all the factors that determine whether a B2B website generates leads, the quality of strategy and positioning work is the most important. Insist on a proper discovery phase.
Prioritise templates over pages
It is better to have fewer, better-designed templates than a large number of pages from one mediocre template.
Choose the right CMS for your team, not for the agency
The right CMS is the one your team will actually use well after launch. Factor in long-term ownership cost, not just build cost.
Not sure which platform is right for you? Read our guide to WordPress vs Webflow vs HubSpot for B2B.
6. Frequently asked questions
How much does a B2B website cost in the UK?
Most mid-market B2B website projects in the UK cost between 12,000 and 25,000 for a fully custom, strategy-led site. Entry-level projects start around 5,000. Complex enterprise builds can reach 100,000 or more.
Why do B2B websites cost more than B2C websites?
B2B websites are more complex to design and build because they need to serve multiple buyer personas, support long buying cycles, and integrate with CRM and marketing automation systems.
What is included in the price of a B2B website project?
A well-scoped mid-market project should include: discovery and strategy, sitemap and content architecture, wireframing, visual design across all templates, CMS development and build, responsive implementation, third-party integrations, QA testing, pre-launch SEO setup, and a CMS training session.
How much does ongoing website support cost?
Ongoing monthly retainers typically run between 500 and 2,500 per month depending on scope.
Should I get multiple quotes for a website project?
Yes, but compare on scope rather than price. Two quotes at very different price points usually reflect very different scopes of work. Ask each agency what is included, what the discovery process looks like, and how they measure success after launch.
Ready to talk about your B2B website?
Rudo is a strategy-led B2B web design agency based in London. We work with ambitious B2B companies across tech, financial services, healthcare, property, and recruitment. Every project starts with a proper discovery phase. Book an intro call to discuss your project and get an honest view of what it will cost.
Back to the complete guide to B2B web design.
Written by
Rudo Agency
Rudo is a strategy-led web design and development agency specialising in B2B. Based in the UK and working with clients globally, we help ambitious brands turn complex ideas into high-performing websites. Our team combines digital strategy, UX/UI design, custom development, and SEO to deliver results-focused websites that support real business growth.
