Source Investments

Source Investments, a fast-growing UK-based property investment company, approached us for a full website redesign to reflect their evolution over the past decade. With a team that’s expanded from 5 to 13 in recent years, their old site no longer represented the company’s sophistication, nor did it clearly communicate their three-pronged service offering: helping clients buy, manage, and sell property investments — especially international investors from Turkey and the UAE.

The client also wanted to set a strategic distinction between their two brands — Source Investments and their sister company, Home Cloud, which handles property management and sales.

When Source Investments approached us, their existing website no longer reflected who they had become as a business. Over the last few years, the company had grown significantly, expanding their team and refining their core services. However, their digital presence still spoke to a smaller, earlier-stage version of the company. The website lacked clarity around what they actually did — helping clients buy, manage, and sell investment properties — and didn’t effectively guide users through those service offerings. This created friction in their marketing funnel and made it harder to generate and convert qualified leads.

On top of that, Source had recently onboarded with HubSpot and needed a website that could work hand-in-hand with their new CRM. This meant creating landing pages designed for specific campaigns, optimising for lead capture, and allowing their internal team to make ongoing updates without relying on developers. Their sister company, Home Cloud, added another layer of complexity — it needed a subtle rebrand and a functional property website that could pull in property data via API. Across both brands, there was also a need to revisit the visual direction, particularly around the hero section, which lacked a compelling image or video to represent their services and brand personality.

We began by conducting a discovery phase that included stakeholder interviews, competitor analysis, and design audits. Through this process, it became clear that Source wanted to position themselves closer to value-driven brands like Property Hub, rather than purely transactional listing platforms like Knight Knox. This strategic insight shaped our approach to content, design, and site structure. Our goal was to create a site that emphasised service, clarity, and trust — making it easy for visitors to understand who Source is, what they offer, and how they solve key pain points for different types of investors.

From a UX and structural standpoint, we developed a new sitemap that broke down services into clearly defined categories — buying, managing, and selling — while also tailoring content to specific audience segments like new investors, existing landlords, and international buyers. For design, we worked within the current brand guidelines while introducing fresh visual energy, including a proposed accent color to enhance user engagement. We also tackled the need for flexibility by building a modular design system, allowing the Source team to easily update or expand the site over time. Finally, we created custom landing page templates within HubSpot, ensuring seamless alignment with their marketing efforts, and outlined API functionality for Home Cloud to support automated property listings.