501FUN

501FUN is a UK-based entertainment technology company that creates interactive experiences for venues such as pubs, bars, and leisure centers. Their core products include Interactive Darts, Augmented Reality Darts, and Mini Golf, all designed to increase guest engagement, drive footfall, and boost revenue. As their client base grew across the UK and internationally, they needed a website that better reflected the innovation and commercial impact of their offering.

Although 501FUN had a strong product and solid traction in the market, their existing website didn’t convey the brand’s value or credibility. The structure was difficult to navigate, the messaging lacked clarity for B2B buyers, and the user experience did not support conversion. Mobile performance was also falling short, and content management had become increasingly inefficient. To support their next phase of growth, the company needed a website that was both strategically sound and technically robust.

Rudo began by reviewing and restructuring the sitemap to create a more intuitive user journey. We then redesigned the entire site experience, with a strong focus on showcasing product benefits, credibility, and ease of use. The homepage was rebuilt to deliver immediate clarity, while inner pages were structured around clear content blocks that made it easy for venue operators and decision-makers to evaluate their options. The new front end was built to be fully responsive across desktop, tablet, and mobile devices.

We set up a clean instance of HubSpot CMS, allowing the 501FUN team to manage content in-house without technical bottlenecks. All existing content was migrated and reformatted to fit the new structure. At every stage, technical SEO was considered and implemented to maintain visibility and performance in search engines.